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Exposé Teil 3: Verkaufsargumente für den Verlag: Konzeptionelle Gedanken

Wenn Sie die Buch-Idee glücklich zu Papier gebracht haben, sollten Sie Ihr Projekt etwas genauer einordnen. Schließlich will ihr Verlag wissen, womit er es zu tun bekommt. In die konzeptionellen Gedanken gehören: Das Genre, die Zielgruppe, der Nutzwert für den Leser, bei einem Ratgeber wichtig: das Konzept der Wissensvermittlung, der Umfang, Fertigstellung und die Buchvermarktung.

Exposé Teil 2: Arbeitstitel und Buch-Idee

Am Anfang des Buchprojekts steht die Suche nach der Buch-Idee. „Buch-Idee, was ist daran kompliziert?“, fragen Sie. „Ich wollte schon immer ein Kinder- und Jugendbuch schreiben”. Das Vorhaben ist gut und schön, aber als Buch-Idee noch nicht ausreichend präzisiert. Kinder- und Jugendbücher gibt es wie Sand am Meer, was genau kommt in Ihrer Geschichte vor?
Die Buch-Idee umreißt ein bis zwei Sätzen, was das Buch enthält und was es einzigartig macht.

Exposé Teil 1: Warum ist ein Exposé nötig?

Sachbuch als Mittel der Persönlichkeitsvermarktung

Ein Buch ist eine schöne Sache! Nichts schmückt so sehr wie ein selbst geschriebenes Buch, das für Hinz und Kunz erkennbar macht, dass jemand Experte auf seinem Fachgebiet: zum Beispiel ‘Büro-Kamasutra’, ‘Terrorbekämpfung’, ‘Social Media in der Stillgruppe’, ‘Schleichwege zum inneren Kind’, ‘Markenrecht im Wandel der Gezeiten’ oder womöglich ‘Klartext für Anwälte’. Ein Buch bringt Renommée, Kunden, Aufträge und am Ende dicke Kohle. Auch für Anwälte ist das populäre Sach- oder Ratgeberbuch neben dem schon lange üblichen Fachbuch ein immer beliebteres Mittel der Kanzleikommunikation.

Herr Minister, eine Dissertation ist keine Patchworkdecke!


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Betreff: Kein Klartext. Verteidigungsminister Karl-Theodor zu Guttenbergs Dissertation unter Plagiatsverdacht Seit Mittwoch Morgen plagt den allseits beliebten Verteidigungsminister Theodor zu Guttenberg eine Sorge mehr: Seine 2009 veröffentlichte Dissertation “Verfassung und Verfassungsvertrag: Konstitutionelle Entwicklungsstufen in den USA und der EU” enthält mehrere Textpassagen aus fremden Texten, die aber nicht ordnungsgemäß als solche gekennzeichnet wurden. Noch lässt… (weiterlesen)

Kanzleikommunikation – Marketing mit Büchern – Buchexposé


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Mit dem Exposé überzeugt Ihre Buch-Idee einen Verlag Liebe Leserin, lieber Leser, in unserer Serie “Making of Klartext-für-Anwälte” kommen wir heute zum Exposé. Schon mal erwogen, selber ein Buch zu schreiben? Dann brauchen Sie ein Exposé. Ein Exposé ist das Bewerbungsschreiben Ihres Buches, das einen Verlag überzeugen will es zu verlegen. Im Gegensatz zu früher… (weiterlesen)

Seiten: 1 2 3 4 5

Kommunikationsstrategie für Kanzleien


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Manchmal werde ich gefragt: “Können Sie auch Strategie?”  Dann schüttle ich den Kopf, denn Managementstrategien, mit denen Sie Ihr Unternehmen auf Vordermann bringen können, sind Ihre Baustelle. Mein Job ist es, Ihttps://www.klartext-anwalt.de/wp-admin/post.php?post=581&action=edithnen zu helfen, für Ihre unternehmerischen Ziele die passende Kommunikationsstrategie zu entwickeln. Als erstes klären wir Ihren Bedarf: Beispielsweise eröffnen Sie ein neues Büro… (weiterlesen)

Was noch zu sagen wäre: Frohe Weihnachten!


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Liebe Leserin und lieber Leser dieses Blogs! Man kann in Blogs wie diesem viele Worte machen und dramatische Blicke über den Tellerrand werfen. Man kann aber auch einfach sagen: Vielen Dank für ein schönes, herausforderndes, anstrengendes und manchmal trauriges oder Nerven kostendes Jahr 2010, das in jedem Fall nicht spurlos an uns allen vorüber gegangen… (weiterlesen)

Klartext in gefühlvoller Ummantelung: Die Glosse


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Wer jemanden liebt oder bewundert, stellt sich gerne vor, dass aus demjenigen mal “was ganz Großes” wird. Bei mir ist das mein Berufsnetzwerk “Texttreff” und seine Mitglieder, die “Textinen”, die ich beruflich und privat liebe und schätze. Der Text ist eine Glosse und mein Wettbewerbsbeitrag zum Texttreff-Schreibwettbewerb 2010. Entstanden in einer sentimentalen Nachtschicht, hat die… (weiterlesen)

Sollten Anwälte twittern? Aber wollen sie es überhaupt?


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Kommunikation im Social Web ist keine Einbahnstraße – Rechtsanwälten muss sie Spaß machen – nur das bringt Erfolg Sollten man als Anwalt oder Anwältin heutzutage twittern? Diese Frage höre oder lese ich in letzter Zeit immer wieder. Dahinter steht die Frage nach dem Nutzen: “Nützt es mir für meine Kanzlei und erhöht meinen Gewinn, wenn… (weiterlesen)

Making of Teil I, Klartext für Anwälte


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Making of, Teil 1 – Klartext für Anwälte Weil ich bei DVD-Filmen die Making-ofs so gerne angucke, gibt es jetzt auch hier ein kleines „Making of“ zum Buch Klartext für Anwälte. Da im gesamten Buch dazu rate, deutsche Begriffe zu verwenden, hätte ich natürlich auch Entstehungsgeschichte sagen können, aber ich finde, Making of klingt einfach… (weiterlesen)