Framing III: Liebe Süddeutsche Zeitung, hör auf und fang an!


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Liebe Süddeutsche Zeitung! Bitte hör auf und fang an! Ich habe dich seit vielen Jahren abonniert, du bist einer der Orte, wo ich zuhause bin, wenn man das zu einer geistigen Heimat so sagen darf. Also hör bitte auf, Rechtspopulisten Raum zu geben und fang an, aktiv die Demokratie zu fördern! Rechtspopulisten Raum geben, heißt,… (weiterlesen)

Pressearbeit: Wirtschaftswoche in der Blattkritik: Bleibt die Wiwo quotenfeindlich?


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Es ist immer wieder spaßig, zu beobachten, wie sich die Medien zu Trends positionieren und auch die Augen vor ihnen verschließen. Diesmal am Beispiel der Wirtschaftswoche und ihrer gut abgehangenen Meinung zur Frauenquote. Artikel werden nicht besser, wenn man sie wieder aufwärmt und Thesen nicht überzeugender, wenn man sie erneut runterleiert. Wir erinnern uns: Schon… (weiterlesen)

Kanzleikommunikation: Experteninterview – so antwortet man richtig


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Interviews sind ein gutes Mittel der Selbstdarstellung Wenn man sich als Anwalt oder Anwältin erfolgreich einen Namen für ein bestimmtes Rechtsgebiet gemacht hat oder ein Buch veröffentlicht hat, bleiben Interviewanfragen nicht aus. Natürlich kann man auch darauf hinarbeiten, interviewt zu werden. Dann sind Interviewanfragen ein Zeichen für erfolgreiche Presse- und Öffentlichkeitsarbeit. In jedem Fall eignen… (weiterlesen)

Journalisten mögen Klartext


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Journalisten haben wenig Zeit und müssen Gastbeiträge von Juristen oft neben ihrer anderen Arbeit betreuen. Wenn Sie mit einem Themenvorschlag an einen Journalisten herantreten, sollte Ihr Anschreiben sofort erkennen lassen, warum Ihr Themenvorschlag neu, wichtig und interessant ist.