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Der Knut-Faktor – was ein Eisbär mit der Pressearbeit von Kanzleien zu tun hat


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Knut war gut.  Leider ist er jetzt tot. Aber er war gut. Nicht nur als Lieblingsbär aller Deutschen und aller Berliner sowieso, sondern auch als Medienliebling. Weil dieses Blog Fragen rund um die Kanzleikommunikation beantwortet – zu der auch die Pressearbeit gehört – , widmen wir das heutige Thema Knut, dem Eisbären. Wir nehmen Knut,… (weiterlesen)

Strategisches Netzwerken – mit Verstand und mit Herz


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Lassen Sie uns aus aktuellem Anlass über Netzwerke sprechen. Nein, ich rede nicht von Stromnetzwerken, durch die Atomstrom und vielleicht bald etwas mehr Ökostrom fließen. Es geht um Berufsnetzwerke, in denen sich Menschen mit gleichen beruflichen Interessen zusammen schließen. Es geht um Seilschaften, Erfolgsteams, Networking und strategische Netzwerkarbeit. Genau gesagt, geht es heute um ein… (weiterlesen)

Geschenke-Tipp für Klartext-Liebhaber


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Ein kleines Fundstück, das Klartext-Liebhaber und solche, die es werden wollen, in ihre diesjährige Geschenkepalette aufnehmen sollten: 1. Stifte, die Klartext sprechen, nämlich: “ich mache kine Rechtchreipfela”. Das klingt wie der wundervolle Brief meiner Tochter (7)  “iwilwisnopsdiagutget,miagezgutt” = ich will wissen, ob es dir gut geht, mir geht es gut. Hier gehts zu den Bekenner-Stiften:… (weiterlesen)

Fastenzeit – 7 Wochen ohne Anwaltsfloskeln!


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Es ist Aschermittwoch und alle Narren und Närrinnen im Rheinland oder anderswo haben ihre Masken abgelegt, die Schminke abgewischt und die Kostüme in den Müll oder in die Waschmaschine gestopft. Höchste Zeit, auch hier im Klartextblog die Maske abzulegen. Sprechen wir Klartext und treten wir Worthülsen, Floskeln und anderen Schnickschnack in die Tonne. Juristen lieben… (weiterlesen)

“Gestatten, Website – Ihr überzeugendster Botschafter”


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Ein eigener Internetauftritt ist für Kanzleien inzwischen so selbstverständlich wie die gedruckte Visitenkarte. “Ihre Visitenkarte im Netz”, hieß es früher über die Webpräsenz von Unternehmen. Eine gute Website ist jedoch weit mehr als eine Visitenkarte. Sie ist Kanzleibroschüre, Image-Werbung und Stellenanzeige in einem, sie ist Kanzleischild, Vertriebsmitarbeiter, Pressereferent und Manager für Business Development.   Pressestelle:… (weiterlesen)

Mit Lügen in den Abgrund: Ist Minister Guttenberg der neue Jan Ullrich?


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Je länger die Affaire Guttenberg andauert, desto mehr erinnert sie mich an die Zeit, als dem gesamtdeutschen Radsport-Liebling Jan Ullrich Doping nachgewiesen wurde. 2005, 2006: Dem deutschen Lieblingssportler Nr. 1, Jan Ullrich, wird Doping vorgeworfen, er streitet alle Vorwürfe als abstrus ab, die Beweise häufen sich, der Radprofi räumt widerwillig punktuelles Fehlverhalten ein, von Einsicht… (weiterlesen)

Übersicht Artikelreihe: Sachbuch als Mittel des Persönlichkeitsmarketings – Das Exposé


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Ein selbst geschriebenes Sachbuch weist seinen Autor oder seine Autorin als Experten für ein bestimmtes Thema aus und ist ein hervorragendes Werkzeug, diese Person oder deren Unternehmen zu vermarkten. Leider ist die Idee nicht neu und die Verlage werden überschwemmt mit unverlangten und oft unbrauchbaren Vorschlägen und Manuskripten. Der einzige Weg, aus der Masse herauszustechen… (weiterlesen)

Exposé – Teil 6: Die Leseprobe – ein Pröbchen Ihres Könnens


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Wenn Sie die Kapitelübersicht fertig haben, kommt die Leseprobe. Hier können und dürfen Sie zeigen, dass Sie formulieren können und dem Lektor einen Vorgeschmack auf das Buch geben. Sie müssen nicht das erste Kapitel als Leselprobeo abliefern. Wenn Sie einen Teil des Buches schon vorliegen haben, können Sie auch den nehmen. Das ist in Ordnung.… (weiterlesen)

Exposé Teil 5: Inhalt und Kapitelübersicht


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Wenn der Lektor Ihres Buchverlages bis zum Alleinstellungsmerkmal gelesen hat und ihn das Geschriebene überzeugt hat, können Sie ihm den nächsten Schritt zumuten:  nämlich die Inhaltszusammenfassung. Hier bekommt der Lektor mehr als nur einen Appetithappen, er erfährt in Kurzform, mit welchen Informationen der Autor sein in der Buch-Idee gegebenes Versprechen einlöst. Wieder gilt: Je kürzer,… (weiterlesen)

Exposé Teil 4: Marktanalyse – Was schreibt die Konkurrenz?


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Jährlich werfen die Verlag an die 90.000 Neuerscheinungen auf den deutschen Buchmarkt. Um einem Verlag klar zu machen, warum ausgerechnet Ihr Buch dazugehören sollte, müssen Sie ihm eine gute Argumente liefern. Sie sichten also, was Ihre Konkurrenz an Vergleichbarem herausgebracht hat. Hat Ihr Lieblingsverlag gerade einen Presseratgeber für Anwälte publiziert, ist die Wahrscheinlichkeit gering, dass… (weiterlesen)