Inhalt

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Inhaltsverzeichnis

Kapitel 1: Anwälte sind Sprachvirtuosen. Warum reden sie dann Anwaltsdeutsch?

Kapitel 2: Warum sich Klartext lohnt – 8 Argumente

Kapitel 3: Klartext für Anfänger, Fortgeschrittene und Könner

• Was tun mit den Fachbegriffen?
• Doppeldeutiges erklären
• Gerichts- und Verwaltungsdeutsch übersetzen
• Wenn man nichts zu sagen hat, einfach mal die Schnauze halten?
• Klartext für Fortgeschrittene: So wird’s noch verständlicher
• Vorbildlich: Sätze schachteln mit Heinrich von Kleist
• Simplify your Fachbeitrag
• Klartext für Könner: Unterhaltsam und überzeugend
• Storytelling: Mit Geschichten überzeugen

Kapitel 4: Klartext sprechen

• Die Stimme trainieren
• On the Air tonight – Anwälte im Radio
• Anwälte vor der Fernsehkamera: Smile and win

Kapitel 5: Anwälte im Werbeblock: Auf die Marke kommt es an

• Ihre Sprache im Marketing
• Corporate Language Manual
• Sloganizing für Rechtsanwälte
• Kanzleizeitung und Mandanteninformation
• Webtext = Klartext
• Social-Media-Gedöns
• Bloggende Anwälte

Kapitel 6: Anwälte in der Presse: Ruhm oder Rhabarber?

• Warum hilft Pressearbeit beim Marketing?
• Die sprachlichen Herausforderungen der Pressearbeit und wie Sie ihnen begegnen
• Die ultimative Journalistenansprache
• Wie Sie als Gastautor brillieren

Kapitel 7: Anwalts Pressestelle: Mietschreiber fürs Mietmaul?

• Gute Argumente für professionelle Helfer
• Diese Sprache sprechen PR-Leute – ein Glossar
• Alles, nur kein Klartext – Journalistenfragen kreativ abwimmeln

Abschluss: In kleinen Schritten zum Klartext

• Hier finden Sie das komplette Inhaltsverzeichnis als pdf zum Download
• Hier geht es zur Leseprobe
• Das sagen Presse und Leser
• Namensverzeichnis: Diese Personen und Kanzleien kommen vor
• Hier geht’s zum Making of, Teil 1: Interview mit der Autorin

Hier können Sie das Buch bestellen:

» amazon

» Linde-Verlag

Kontakt zur Autorin: Eva Engelken: willkommen@klartext-anwalt.de
Tel. 02161-4787598 begin_of_the_skype_highlighting 02161-4787598 end_of_the_skype_highlighting | Kontaktformular