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Übersicht Artikelreihe: Sachbuch als Mittel des Persönlichkeitsmarketings – Das Exposé


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Ein selbst geschriebenes Sachbuch weist seinen Autor oder seine Autorin als Experten für ein bestimmtes Thema aus und ist ein hervorragendes Werkzeug, diese Person oder deren Unternehmen zu vermarkten. Leider ist die Idee nicht neu und die Verlage werden überschwemmt mit unverlangten und oft unbrauchbaren Vorschlägen und Manuskripten. Der einzige Weg, aus der Masse herauszustechen und einen Verlag von der eigenen Buch-Idee zu überzeugen, ist ein hervorragendes Exposé.

Dieser mehrteilige Artikel erläutert anhand des Buches „Klartext für Anwälte“ wie ein Exposé entsteht und welche Elemente es enthalten muss.

Der Artikel hat mehrere Teile, die Sie hier finden:

  1. Exposé – Making of (1): Warum ist ein Exposé nötig?
  2. Exposé – Making of (2): Arbeitstitel und Buch-Idee
  3. Exposé – Making of (3):Verkaufsargumente für den Verlag: Konzeptionelle Gedanken
  4. Exposé – Making of (4): Marktanalyse – Was schreibt die Konkurrenz?
  5. Exposé – Making of (5): Die Inhaltszusammenfassung und die Kapitelübersicht – Ist wirklich drin, was draufsteht?
  6. Exposé – Making of (6): Die Leseprobe  – Ein Pröbchen Ihres Könnens

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