Archiv für März 2013

Von Apostel bis Wirtschaftsanwalt: Storytelling als Marketingmethode


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Wie definierst Du im Jahr 2013 den Begriff Storytelling? Nicht anders als im Jahre 30 nach Beginn unserer Zeitrechnung, als Jesus mit seinen Jüngern umherzog und den Menschen mit Gleichnissen grundlegende Weisheiten vermittelte: über das Leben, die Liebe, den Tod und das ewige Leben. Oder weitere 10.000 Jahre früher, als die Höhlenmenschen am Feuer saßen… (weiterlesen)