Archiv für 2013

Blogparade: Schreibblockaden lösen? Die heilsame Kraft der Deadline wirken lassen


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Wenn eine Formulierung scheußlicher klingt als die nächste, wenn das Hirn so leer ist wie das Papier auf dem Schreibtisch, kurz, wenn alles blockiert, was denken, tippen oder schreiben soll, nennt man das wohl Schreibblockade. Und wie kriegt man diesen Zustand weg?, fragt Kerstin Hoffmann in ihrer aktuellen Blogparade ( Link: http://www.kerstin-hoffmann.de/pr-doktor/2013/10/18/blogparade-schreibblockade/). Frage das Problem,… (weiterlesen)

Sprechen Sie Fußball? – Kommunikationstipps für Juristen


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Wenn man krank ist und eine neue Arztpraxis sucht, ist es ein wichtiges Auswahlkriterium, ob man sich dort gut verstanden und gut beraten fühlt.  Das ist bei der Wahl einer Kanzlei nicht anders. Auf die Frage, warum Unternehmer(innen) gerade sie mandatieren sollten, antworten Wirtschaftsanwälte gerne vollmundig: „Weil wir Ihre Sprache sprechen.“ Das mit der Sprache… (weiterlesen)

Kostenlose Sprachtools aus dem Internet


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Von der Idee bis zum fertig korrigierten und vorzeigbaren Text ist es ein langer Weg. Hier ein paar nützliche Online-Tools zur Textoptimierung. Angst vorm leeren Blatt? Musterbriefe helfen beim Grundgerüst Damit am Anfang überhaupt etwas auf dem Blatt steht: hier können Sie sich Musterbriefe herunterladen, die Sie dann nach Lust und Laune für Ihre Bedürfnisse… (weiterlesen)

Neuer Personenstand: weiblich, männlich, zwittrig


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Künftig berücksichtigt das Gesetz Menschen ohne eindeutiges Geschlecht, die sogenannten Intersexuellen, auch Zwitter oder Hermaphroditen genannt. Bislang muss nach § 21 Personenstandsgesetz im Geburtenregister das Geschlecht des Kindes stehen. Ab dem 1. November 2013 wird der “Geburtenfall” ohne Angabe des Geschlechts eingetragen, wenn das Kind “weder dem weiblichen noch dem männlichen Geschlecht zugeordnet werden kann”.… (weiterlesen)

Textoptimierung – so geht’s am besten – Sprachtipps für Juristen


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Gefragt, wie das Geheimnis guter Texte lautet, antworte ich: „Ganz einfach: Sie schmecken dem Leser und erreichen ihr Ziel.“ Dann kommt die nächste Frage: „Und wie schreibt man solche Texte?“ Ganz einfach: Legen Sie fest: „Was will ich mit dem Text erreichen?“ Und: „Wer soll ihn lesen?“ Schritt 1:  Zielgruppe definieren Überlegen Sie als Erstes:… (weiterlesen)

Erst der Kopf, dann die Sprache – Kommunikationstipps für Frauen


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Sollten Frauen anders kommunizieren, wenn sie beruflich erfolgreicher werden wollen? Und wenn ja, wie? Die FAZ hat sich damit auseinandergesetzt und mich dazu befragt. “Männer wollen Lösungen, Frauen wollen reden”, FAZ-Artikel von Ursula Kals (pdf)* Ich finde ja, Frauen sollten in erster Linie genauso viel Geld und gesellschaftliche Macht haben wie Männer, denn es besteht… (weiterlesen)

Seminar: PR für Rechtsanwälte und Kanzleien am 17.10.2013 in Düsseldorf


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Kommunikationsseminar an der Georg-von-Holtzbrinckschule für Wirtschaftsjournalisten/Verlagsgruppe Handelsblatt Ziel des Seminars Lernen Sie die besten Methoden kennen, mit denen sich Rechtsanwälte und Kanzleien optimal positionieren und überprüfen Sie Ihr eigenes Kanzleimarketing. Inhalt des Seminars Bestandsaufnahme: Wie sieht Ihre bisherige Kommunikation aus? Was haben Sie Ihren Mandanten zu bieten? Klientel: Wer muss von Ihrem Angebot erfahren? Maßnahmencheck: Welche… (weiterlesen)

Gestaltung von Medienmitteilungen – Praxisseminar, 9. Juli 2013, Richterakademie Trier


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Wann, mit welchen Themen und wie schreibe ich Pressemitteilungen? Für Richter, Staatsanwälte und Mitarbeiter von Pressestellen in Justizbehörden. Tagesseminar innerhalb der Tagung  “Justiz und Öffentlichkeit” der Justizakademie des Landes Nordrhein-Westfalen vom 8.-13. Juli 2013 Gesamtes Programm hier  

Kanzleikommunikation: Nicht überall, wo Teamgeist draufsteht, ist auch Teamgeist drin


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Das Thema Werte liegt auch in der Kanzleikommunikation im Trend. Woran glaube ich? Nach welchen Wertmaßstäben handele ich? Was sind die Kerneigenschaften oder eben Werte, die mich als Anwalt oder Anwältin oder als Kanzlei vom Wettbewerber abheben? Im Rechtsberatungsmarkt, wo immer mehr Wettbewerb herrscht, bemühen sich die Konkurrenten immer stärker, sich abzugrenzen. Ein Mittel dazu… (weiterlesen)

Wunderschönes Amtsdeutsch – Sprachtipps für Juristen


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Im heutigen Sprachtipp für JuristInnen geht es um die schräge Schönheit amtdeutscher Begriffe. Als pflichtbewusste Sprachtrainerin sage ich meinen Trainees immer: „Vermeiden Sie Substantivierungen, hemmt den Sprachfluss, behindert das Verständnis, Sie wissen schon.“ Ist alles richtig. Substantivierungen blinken wie Warnlampen: „Vorsicht, Behördendeutsch, Staubschicht auf der Zimmerpalme!“ Wird von den Teilnehmern eine festliche Veranstaltung durchgeführt, ahnt… (weiterlesen)