Archiv für März 2011

Klartext-Anwalt ist Link der Woche bei der NJW

25. März 2011 von Eva Engelken Kommentar verfassen

Sehr geehrte Leser und Leserinnen dieses Blogs und dieser Website! Hier immer wieder Tipps und Beiträge zur Kanzleikommunikation aufzuschreiben, macht mir großen Spaß. Aber so richtig sinnvoll ist das Ganze natürlich nur, wenn auch die Leser Gefallen am Geschriebenen finden. Und siehe da: seit gestern früh strömen die Besucher geradezu auf diese Website. Sie folgen… (weiterlesen)

Der Knut-Faktor – was ein Eisbär mit der Pressearbeit von Kanzleien zu tun hat

21. März 2011 von Eva Engelken 1 Kommentar

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Knut war gut. Leider ist er jetzt tot. Aber er war gut. Nicht nur als Lieblingsbär aller Deutschen und aller Berliner sowieso, sondern auch als Medienliebling. Weil dieses Blog Fragen rund um die Kanzleikommunikation beantwortet – zu der auch die Pressearbeit gehört – , widmen wir das heutige Thema Knut, dem Eisbären. Wir nehmen Knut,… (weiterlesen)

Strategisches Netzwerken – mit Verstand und mit Herz

17. März 2011 von Eva Engelken 2 Kommentare

Lassen Sie uns aus aktuellem Anlass über Netzwerke sprechen. Nein, ich rede nicht von Stromnetzwerken, durch die Atomstrom und vielleicht bald etwas mehr Ökostrom fließen. Es geht um Berufsnetzwerke, in denen sich Menschen mit gleichen beruflichen Interessen zusammen schließen. Es geht um Seilschaften, Erfolgsteams, Networking und strategische Netzwerkarbeit. Genau gesagt, geht es heute um ein… (weiterlesen)

Geschenke-Tipp für Klartext-Liebhaber

12. März 2011 von Eva Engelken

Ein kleines Fundstück, das Klartext-Liebhaber und solche, die es werden wollen, in ihre diesjährige Geschenkepalette aufnehmen sollten: 1. Stifte, die Klartext sprechen, nämlich: “ich mache kine Rechtchreipfela”. Das klingt wie der wundervolle Brief meiner Tochter (7) “iwilwisnopsdiagutget,miagezgutt” = ich will wissen, ob es dir gut geht, mir geht es gut. Hier gehts zu den Bekenner-Stiften:… (weiterlesen)

Fastenzeit – 7 Wochen ohne Anwaltsfloskeln!

9. März 2011 von Eva Engelken 1 Kommentar

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Es ist Aschermittwoch und alle Narren und Närrinnen im Rheinland oder anderswo haben ihre Masken abgelegt, die Schminke abgewischt und die Kostüme in den Müll oder in die Waschmaschine gestopft. Höchste Zeit, auch hier im Klartextblog die Maske abzulegen. Sprechen wir Klartext und treten wir Worthülsen, Floskeln und anderen Schnickschnack in die Tonne. Juristen lieben… (weiterlesen)

“Gestatten, Website – Ihr überzeugendster Botschafter”

4. März 2011 von Eva Engelken 3 Kommentare

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Ein eigener Internetauftritt ist für Kanzleien inzwischen so selbstverständlich wie die gedruckte Visitenkarte. “Ihre Visitenkarte im Netz”, hieß es früher über die Webpräsenz von Unternehmen. Eine gute Website ist jedoch weit mehr als eine Visitenkarte. Sie ist Kanzleibroschüre, Image-Werbung und Stellenanzeige in einem, sie ist Kanzleischild, Vertriebsmitarbeiter, Pressereferent und Manager für Business Development. Pressestelle:… (weiterlesen)

Archiv für März 2011

Der Knut-Faktor – was ein Eisbär mit der Pressearbeit von Kanzleien zu tun hat

Strategisches Netzwerken – mit Verstand und mit Herz

Geschenke-Tipp für Klartext-Liebhaber

Fastenzeit – 7 Wochen ohne Anwaltsfloskeln!

“Gestatten, Website – Ihr überzeugendster Botschafter”

Über den Tellerrand. Das Blog.

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